Like many things, Redefine Strength and Fitness started with an idea. And a circus burlesque show…but that’s a story for another time. First, the idea:

We believe that fitness really should be for everybody. And every body.

That’s all well and good, we know. But there aren’t a lot of places where everybody feels welcome.

We understand.

Even though we’ve been in the fitness industry 20+ years, we can so relate to feeling either intimidated or uncomfortable in a gym and questioning ‘do I fit in here?

That’s why it’s so important to us that we build and nurture a radically inclusive fitness community made up of folx who are all working on their own unique versions of health and fitness and strength and badassery.

Redefine Strength and Fitness is a place where anyone who has ever felt uncomfortable or intimidated by mainstream fitness spaces is welcome.

Everyone deserves a place to feel healthy, strong and alive and to be their authentic self.

It’s time to redefine what the gym and fitness means to you!

Are you ready for it to ‘stick’ this time?

Our Core Values

Service. We are here to serve.

Community. We’re all in this together. We all belong here.

Compassion and understanding. Everyone has ‘stuff’ they’re dealing with that we may know nothing about.

Always learning, evolving and growing. 1% better every day.

Fun. Remember to have fun. Even when it’s hard.